Author Rajesh Setty examines the idea of building a peronal brand through his latest ebook, Personal Branding for Technology Professionals, including strategies for making yourself an invaluable part of the workplace no matter what high tech field has your focus.
He has some interesting ideas.
Isn't "branding" for cerial, muscle cars, and soap?
How can I brand a human being? I like Heinlein's quote:
“A human being should be able to change a diaper, plan an invasion, butcher a hog, conn a ship, design a building, write a sonnet, balance accounts, build a wall, set a bone, comfort the dying, take orders, give orders, cooperate, act alone, pitch manure, solve equations, analyze a new problem, program a computer, cook a tasty meal, fight efficiently, die gallantly. Specialization is for insects.”
I think that branding works to imply value among alternatives. It's good when the choice has to be made without in-depth knowledge. I pick a Ford over a Chevy because I'm convinced that Fords are better than Chevys. I'm not sure that this is the case in "personal branding". There aren't the Big Turkeys, the Old Turkeys, and Svelete Turkeys for a hiring manager to choose from.
I'd be interested in others' thinking.