FROM AN MLPF CHALLENGE
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>What Makes A Resume “GREAT”? Can You Prove It?
In my world of turkeys, and I’m a big old fat one myself, a resume’s ONLY purpose is to cause a conversation to happen.
I teach my baby turkeys to measure response rates. We all “know” finding a job is a “numbers game”. I particularly like the number forty as a sample size. I urge my students to gather up 40 “targets” create two resumes (A & B) and two different cover letters (Y & Z). Then create four batches of AY, AZ, BY, and BZ. Send them out. And measure the response rate.
It helps them to focus on the sales management process.
It often shows them dramatically that a simple resume works better than a complex one. I tried to convince one good soul that an 11 page resume was a turnoff. It wasn’t until he saw the results when stacked up against the one pager that I wrote for him — breaking my rule against violating the Prime Directive — Thou shalt not interfere with a developing planet — and the results were devastating. His 11 pages go ZERO response. No Surprise To Me. My one page got 50%. He “updated” his thinking and was “in” within 8 weeks. (Humans can be soooo stubborn when they think they are right!)
So IMHO a great resume is one that provides a measurable response.
It has NOTHING to do with what is on the RESUME; it has everything to do with the response it causes.
Sorry, the Silver Bullet store is out of them, but they have plenty of cans of “Hard Work” left. :-)
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Reinke Faces Life 