http://www.blogmaverick.com/
2006/12/02/rss-the-newspapers-revenge/
RSS – The Newspapers Revenge?
Mark Cuban
Dec 2nd 2006 5:11PM
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… how do you differentiate the paper from the net ? Its easy. For features, Online is where you put it up first to let people know you are working on it. Online may be where you intentionally overwhelm them with TOO many choices and too much information. Put up a complete 45 minute interview with Mark Cuban with a 400 word summary and you know how many people will listen to the entire interview ? None. People will read the 400 words and make a decision if they want more. Polished ? Absolutely not. And thats what differentiates it. Its your tease for the indepth article where you add context to the interview, write in depth about how wonderful, exciting and exceedingly handsome I am, get quotes from others confirming the same and create a story with such depth that maybe someone will believe it, but many will buy the paper expecting to find and read it.
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Now, I thought the fellow was a bozo. Between his reality show that made him look like an trivial idiot and his antics on the basketball court, I didn’t care for his whole act.
But, here, he seems to generate some strategies and tactics that could morph the moribund newspapers into web businesses.
Very interesting thinking.
Reinke Faces Life 