Tuesday, December 09, 2008
The Best Email of the Day Award
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…Goes to Peter Clayton, producer/host of Total Picture Radio. It needs no further commentary from me as it eloquently speaks for itself. Good on ‘ya Peter.
“Capital goes where it’s welcome and stays where it’s well treated.” Walter B. Wriston
When “The Citi Never Sleeps” ad campaign was first launched in 1978, Walter Wriston was running the place, and the motto had real meaning. Wriston was highly regarded, as was the institution he lead. Citibank / Citicorp was a cherished brand by its employees and a respected competitor in the financial services industry. Citibank had a unique, authentic, brand identity
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According to David, “82% of shareholder value is intangible.” According to John, one-third of all shareholder value is attributed to “brand.
“So here’s an idea I’d like your help with: If we could find 24,000 Citibank employees willing to donate $10 each into a fund to “keep the trains running,” it might give the employees of this beleaguered institution something to be proud of, and smile about. I bet through Twitter, LinkedIn, Xing, and Facebook we could mobilize enough Citibankers to take up the cause. Next year, the Holiday Trains at Citigroup Center exhibit could be “In memory of Walter B. Wriston.” The fund could be set-up as an old-fashioned “Christmas Savings Account.”
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Dave always finds the great challenging ideas. Worth every nickel of my free RSS subscription.
It is clear that the current crop of “leaders” isn’t worth the power to blow them over. Poof! They’re gone. Gone; absconding with the salary, bonus, options, perks, and benefits. (I laffed at the Ford guy taking a $1/year! If the Congress MYOBed and Ford had to do Chapter 11, he could wave “bye” to his stock and options.)
It’s sad that “leaders” are so dishonest.
The time of large corporations is so OVER!
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