http://www.awaionline.com/2011/09/how-many-to-screw-in-a-light-bulb/
How Many … To Screw in a Light Bulb?
By Dan Kennedy
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At Disney, the oldest joke about the Imagineers – goes like this:
Q: How many Imagineers does it take to screw in a light bulb?
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I call this the Open Architecture Concept. Very, very, very, very few people, in percentage terms, in ratio to population, conduct their businesses or live their lives based on Open Architecture. To the contrary, they approach whatever business they are in by getting a small rule book from somebody or by observing peers, then treat that as a box with cement walls.
Some cultures are still all about closed architecture: caste systems that confine people to the same status in society as their parents, arranged marriages, discriminatory laws that make women chattel and prohibit them from so much as leaving their homes unaccompanied by a husband, father, or brother. Before the interstate highway system, we were a relatively immobile society, so over 70% of the people lived and died and never left whatever town they were born in.
In my business life, narrowly and broadly, I’ve never accepted closed architecture. A narrow example: I never let the client define the assignment. The client says: How much to have you write a sales letter? I say: Why does it have to be a sales letter?
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Ahhh, yes, getting outside the box. Maybe that’s why I find “Dharma & Greg” or Lucille Ball funny. Always in the extreme.
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Reinke Faces Life 