Katie Couric vs. Age Spots
Why CBS rolled the loaded demographic dice is a mystery to me. CBS Evening News was in third place under Rather, third place under Shieffer, and remains in third place today. But Ms. Couric’s network rivals will age as men age. Ms. Couric will not.
Remembering my quote about FOWG’s in job search —
“Time has not stood still. Age is not respected. Experience is not valued. And, Education is not revered.”
I think it’s obvious why CBS tried something different. If you’re stuck in third, in a three man race, it’s time to throw a “Hail Mary”. In this case, a “Hail Katie”. As is usual with the liberal media, they just don’t understand what business they are in.
They are in the “eyeballs watching ads” business.
The TV and Newspapers are shrinking; the inet is growing.
IMHO the “Hail Mary” strategy would be to embrace the change, be the change, grok the change.
Spending a lot of money on Ms. Katie could have been the watershed event of a new strategy. Integration with the web.
Here’s one idea. They probably have more stories on the hook then they can do. Have the inet audience choose the stories that they want to hear and see. Let assume that in a 30 minute show, they have 25 minutes of air time. Each story is 2 minutes. So they have 12 story slots. I’d guess they must have 50 stories in queue. Let the inet audience, pick the stories that get to air. Digg style. Involve the audience. Allow all stories to be on Youtube later in the evening. Of course, I’d put a sponsor on each one.
It’s about thinking innovatively.
If Ms. Couric had brought that type of thinking to CBS, then she’d have been worth her negligible weight in gold.
Jobseekers can’t become focused on problems or flaws. They have to see the opportunity!
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