INTERESTING: A “bad BB call” versus a “bad PR strategy”

Irrevocable Mistakes at Work
Posted in June 4th, 2010

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Heard about Jim Joyce, right? He is the umpire who cost Armando Galarraga a perfect game…only twenty EVER in major league baseball…with a horrendous call at first base with two out in the ninth inning.

He’s gone from goat to hero. Sportsmanship and all that. I heard Matt Lauer thank him this morning for the “teaching moment” he gave us all. To be fair, Umpire Joyce did admit his mistake right away, took the abuse like the man he undoubtedly is, apologized personally to Armando and did not hide from fans nor media. A class act, even with his outdated Leon Redbone mustache; luckily, there are no pictures of him in his wife beater or we all might not think so nicely about him.

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BP oil spill is a public relations disaster, too
Thursday, June 3, 2010
Last updated: Thursday June 3, 2010, 6:13 AM

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A litany of half-truths, withholding crucial video, blocking media access to the site and a failure to share timely and complete information about efforts to contain the largest oil spill in U.S. history have created the widespread impression that BP is suppressing the facts about the April 20 oil rig blowout in the Gulf of Mexico, if not misleading the public and the government.

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Imagine the difference.

The head of BP gets up at a twice daily briefing and explains what is being done. Bring in real people to talk. Demonstrate how they are pulling out all the stops. Bring the people into the loop.

May not be a smart legal strategy, but it’s smart PR.

Explain why they had to drill in deep water. Explain about all the regs and safety they have to meet. Explain what the Plan A, Plan B, … Plan Z are.

Imagine the difference.

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