My meme for job search is like this:
** Doctrine — why are we turkeys — thinking about thinking — how do I value things — how will I measure success or failure.
** Methodology — the process of job search — what do I have to do — what should I want to do. — effectiveness & efficiency.
** Strategy — the big picture — what am I peddling? (UVE USP) what can I sell at what price? what is my roi? Where are my customers? What are my expectations?
** Tactics — machine gun mass mailing, shotgun all in a some subset, rifle shots at key targets, pistol shots up close and personal.
** Technology — internet, computers, manual methods, mail, fax, web, phones
Under “doctrine”, I see EDUCATION as so much cheaper than EXPERIENCE. So one of my values is to seek education whenever I can get it. Free education is even better. I like to say, “You don’t have to pay tuition for every lesson. You can learn from mistakes. And, you don’t even have to make every mistake yourself!”
So here is a strategy to get some free education. Join the Telegraph’s free “Business Club”. They have some videos and stuff that is educational.
http://www.telegraphbusinessclub.co.uk/default.asp?p_id=masterclass#
*** begin quote ***
Ten minutes is all it takes! Now you can learn from the experts – the easy way.
Business Club has worked with Experts Online to film interviews with business specialists talking about topics we judge to be of key importance to ambitious entrepreneurs and the top management staff of small and medium sized enterprises.
But we know you are busy running your business. So we have edited all the content to ensure that each MasterClass covers the key points you need to know – but does not last more than ten minutes.
*** end quote ***
Ignore that it’s from the UK. (Americans are too US centric anyway.) Ignore that it’s usually by some one peddling something. BUT do distill the lesson from it.
For example, here’s one there:
*** begin quote ***
How SMEs can compete
in the technology race
Alexandra Bottomley
Head of Marketing Operations, BT
Frank Shaw
Foresight Director, Centre for Future Studies
Seventy six percent of SMEs are sleepwalking into major business problems because they fail to invest in technology, according to research by the Centre for Future Studies. This Masterclass examines the report’s contents and explores how BT can help businesses compete more effectively.
*** end quote ***
And here’s what I took away.
* Many small players are at technology disadvantage that magnifies over time.
* People select the cheapest solution aot the best value.
* tendency to overinvest in current technology.
* Key: What do you want to achieve? How can technology help reach that goal?
* People want service and support they can trust to answer a phone call.
* “I make it my job to communicate with my Customers at least once per month”.
* The telephone is part of a technology plan.
* “A small business can use technology is incredible effective ways a relatively low cost.”
* Future-proof
* “Do you know what it is that your children will be able to do in 15 years time, that technology can’t”
* “What skills do we need to be teaching our children today to prepare for the future?”
* “What skills <that you are selling today> will be gone?
* How does one gain competitive advantage in a global world.
I think these things are great. YMMV!
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Reinke Faces Life 