http://changethis.com/34.01.TheDip
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Pushing Past the Dip: How to Become the Best in the World By Seth Godin
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The long, tough slog through mediocre-ville. To be the best, Seth Godin explains, you must concentrate your effort, push a little harder, commit a few more resources and leave mediocre to those willing to be average.
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Reinke Faces Life 