http://web.docuticker.com/go/docubase/64167
The New Digital American Family
April 14, 2011 02:36
Source: Nielsen
*** begin quote ***
• Ward and June Cleaver have left the building. The white, two-parent, “Leave It to Beaver” family unit of the 1950s has evolved into a multi-layered, multi-cultural construct dominated by older, childless households. Marketing budgets need to recalibrate to reflect the very different composition of the New Digital American Family.
*** end quote ***
Sad to see that era pass. Women had to go back to work to pay the taxes. That’s not progress!
# # # # #
Reinke Faces Life 