MONEY: Walmart and AmExp announce “BlueBird”

Why Bluebird?
Bluebird is brought to you by American Express and Walmart, giving you:

The features you want
You can make direct deposits, pay bills online, deposit checks with your iPhone® or AndroidTM device, and set up Sub-Accounts — a great new way to manage family spending.

The value you expect
We believe your money belongs with you. That’s why there are no annual, monthly, overdraft, or minimum balance fees.

The service you deserve
Our award-winning American Express Customer Service is there for you 24 hours a day, 7 days a week. And it’s super easy to open a Bluebird Account since there are no credit reviews.

It feels good to Bluebird.

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Interesting. Is this the long awaited foray into the “banking business”?

Seems beneficial to sign up for it to get “grandfathered in”, when stuff changes.

Could be a great deal. Especially for us “non-rich”.

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