RANT: Getting PSU’s attention — the bottom line

http://online.wsj.com/article/SB10001424052970203537304577032393198692010.html

Penn State Games Lose Sponsorship Deals
BY SUZANNE VRANICA

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About a half-dozen advertisers have pulled commercials from ESPN’s broadcasts of coming Pennsylvania State University football games, a person familiar with the matter said, a sign that the scandal at Penn State is causing fallout among marketers.

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Good!

Bout time someone came to their senses.

Hit them where they will really pay attention, their pockets.

I won’t be watching any Penn State sports and, any of their sponsors that come to my attention, I’ll skip. Even if it’s a beloved product, I’ll switch.

Maybe that will get their attention?

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