http://www.jamesaltucher.com/2011/05/why-and-how-i-self-published-a-book/
Why and How I Self-Published a Book
Posted by James Altucher on May 22nd, 2011
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I just self-published a book. “How to Be the Luckiest Person Alive”. I published it in paperback form, kindle form, and free PDF (see directions below to get free PDF). The entire process took me three weeks. Using an established publisher would’ve taken over a year.
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I did mine with Lulu. He did his with Amazon.
Is there any doubt that the publishing industry is dead?
Borders is just the first casualty.
Content is king!
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Reinke Faces Life 