http://web.resourceshelf.com/go/resourceblog/64169
McGraw-Hill Create: Customized eBooks for the Classroom
April 14, 2011 12:28
From CNBC:
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The McGraw-Hill Create platform enables instructors to easily customize digital content for their courses, combining their own course-specific materials with a range of other resources. Instructors have instant access to a vast library of McGraw-Hill resources to develop instructional materials adapted specifically to the needs of local markets. At Create’s core is a Google-like search engine functionality that enables professors to immediately pull from a wide range of quality content, including 4,000 McGraw-Hill textbooks, 5,500 articles, 11,000 literature, philosophy and humanities readings, and 25,000 business case studies from prominent providers such as the Harvard Business School
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Perhaps they are feeling the heat, as their “franchise” swirls the bowl? I guess the days of big over-priced textbooks is over and the inet hosted ebooks is just over the horizon. Obviously, this has implications for MC, the faculty, and staff. Not to mention the Library, and the Technology Architecture. Argh! I guess my big concern would be who own’s the copyrights and the “organization of the dikw (i.e., data, information, knowledge, wisdom)”. Maybe I’m a skeptic, but, since “crowd sourcing” is all the rage, perhaps the “customized digital content”, and the organization there of, becomes the property of McGraw-Hill. Then, they turn around and “sell” it as a new “title” to anyone who will buy it? Bet some evil lawyer has billed a lot of hours writing that licensing agreement that will be a quick pop up. Hmmmm?
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