http://execunet.blogspot.com/2007/10/whats-in-name.html

Monday, October 08, 2007
What’s In A Name?

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Actually, it isn’t just me who’s interested in the “title of the week” stuff. At ExecuNet, we have been following it for a bit as well in terms of how companies are using different titles to describle some of the senior level executives, a few examples of which have been:

Chief Digital Officer
Chief Encouragement Officer
Chief Innovation Officer
Chief Learning Officer
Chief Momentum Officer
Chief Networking Officer

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Everybody wants to be a “Chief”!

Let me tell you that being a “chief” ain’t it is all cracked up to be.

I read somewhere that CIOs only last 18 months on average.

Perhaps this is indicating that the modern large corporation has finally grown to big. The magic number 7±2. Roman centurions commanded 60-80 men. So we can see the limits of humans as limits to organizational growth.

It would appear that this is ignorged at peril.

Maybe everything is just too big.

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