Ageless and scandal-proof: Chinese tech groups bank on virtual influencers
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Ageless and scandal-proof: Chinese tech groups bank on virtual influencers (3 minute read)
Virtual celebrities are becoming more attractive to companies in China as the Chinese government cracks down on human celebrities deemed to be politically outspoken or morally questionable. China’s virtual idol industry is predicted to increase to 48 billion RMB by 2025. Companies like Tencent and ByteDance have spent hundreds of millions of dollars developing digital influencers. While virtual celebrities are more controllable, they aren’t completely immune to scandal and they are currently earning far less than what human influencers used to earn.
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How does a virtual influencer get involved in a scandal?