Chris McCabe, who evaluated seller performance while employed at Amazon and who now runs a consulting firm for its retailers, estimates the number of inauthentic reviews on the site to be around 30%. Amazon estimates it at less than 1% and said it spent more than $400 million last year alone to protect customers from reviews abuse, fraud and misconduct, leading to action against more than 5 million reviewers. Even so, “Amazon doesn’t have the right defenses,” Mr. McCabe said.
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I always found the reviews worthless.
But, I could be wrong. if only there was a way to only see the reviews of my contacts?
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