Keurig: Hero to Zero
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Keurig had the misfortune of being in the news over the past few months for their attempt to add a form of DRM to their coffee makers. In previous versions of the Keurig machine, you put in a small plastic cup that contains coffee grounds, called a K-cup, into the machine. You press a button, wait a moment, and then you have a cup of coffee. It doesn’t get easier (especially for caffeine addicts like me, who don’t generally go for really high-quality coffee).
But with the introduction of the Keurig 2.0, a new step was added: before the machine brews your coffee, it scans the K-cup to make sure that a special code has been printed on it—if it doesn’t see the code, it won’t brew. And who’s the only company who can put that code on the cup? Keurig.
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And, the article doesn’t mention “biofilms”. You can’t clean a Keurig. Disgusting.
Mine sits on my kitchen floor, along side my coffee maker — also an uncleanable reservoir — as a I try to figure out what to do with them.
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