TURKEY: Project the “i know you better” message

http://www.webpronews.com/blogtalk/blogtalk/wpn-58-20060609YourAttentionPlease.html

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He also argued the "brand promise" change that is occurring:
Old brand promise: "We have a great product," or "We are a great vendor"
New brand promise: "I know you, better than anyone else. You can trust me, and us."
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Interesting how the 'new brand promise' fits with the turkey is trying project to their new employer! 

This entry was posted on Sunday, June 11th, 2006 at 12:19 and is filed under JOBSEARCH. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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