JOBSEARCH: “What do you do?” UVP & USP

Answer “What Do You Do?” by Explaining How You Solve Problems

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When you are meeting someone new, at some point, they’ll probably ask, “So what do you do?” If you want to make a good first impression, answer by discussing how you solve problems.

The Art of Manliness style expert Antonio Centeno says you need to force the person to think by asking a question about a problem they can relate to, and present yourself as the answer:

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I usually relate it to my Unique Value Equation and my Unique Sales Equation.

So if you ask me that question, then I answer: “I help Business and IT agree on solutions. Know anyone with that type of problem?”

I like any answer I get back as opposed to the blank stare from my old job description: “I unkink large scale IT infrastructures.” 


Of course, you should have many UVPs and USPs. I have only five now, because I’m “sunsetting”.

fat VERY old white guy injineer!

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JOBSEARCH: “The Coffee, Meal or Beer Rule”

Saturday, May 11, 2013
“The Coffee, Meal or Beer Rule” of Social Media
thom singer 

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Not every one of my contacts originally met this criteria, but a majority of those in my LinkedIn and Facebook lists are those with whom I have had a substantial initial conversation. A few got in before I established the policy, and I often make exceptions for meeting professionals and recruiters whose industries practices are to utilize LinkedIn as a way to reach out to people they may wish to do business with in the future.

There are those who disagree with my policy and believe one gains more from linking to everyone, but this has served me well. When I get a request, I will often ask for a personal meeting or a call. If the person reaching out cannot make the time for a chat, I am not sure why they want the connection at all.

My advice to others is to have a policy (even if it is different from mine), and then to be respectful of others who use these tools in different ways! (Lack of respect for those with differing opinions is an epidemic online, and we must get beyond that!).

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I agree one needs rules.

In the early days of LinkedIn, I loaded my address book.

Now I regret that.

Not enough to go back and clean it up, but enough to have printed copy of my connection and disconnection criteria.

I also dislike this new trend on LinkedIn of people saying you have a skill. (Dumb!)

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JOBSEARCH: Build An Alumni Network

Build An Alumni Network by fjohn reinke

As an “old alumni”, I’ve learned the value of “networking”. College alumni have an easy natural way of building one. Unfortunately, few people realize the need for it.

Even fewer people can define what “networking” is, or the objectives of it. Everyone can tell you what the want out of it; instantly! Everyone wants to “network” when they are out of work. Everyone wants a new or better job from “networking”. Everyone wants. Nobody understands about “helping, before being helped”.

I personally believe that “networking” is NOT some open ended wishy washy ‘connect to everyone’ of Facebook or LinkedIn. Or even worse: Myspace or Plaxo. I’m an attendee at the “church” of networking is a “structured activity”. I particularly like Lucht’s definition of “networking” as a formal meeting. In counseling my “turkeys” (i.e., out of work executives), I structure it as: a five minute howdy, five minutes about listening to the target, five minutes for the “networker” to describe their search or need, ten minutes to listen to the target give their wisdom, and five minutes to extract two more names. Input one name; output two names. And, another “listen station” is enable to alert you to opportunities.

But how do you get to that point?

If the predecessor activity is “first help, then be helped”, how does one know who to help? You have to “seed the field”. There’s where Facebook, LinkedIn, MySpace, Plaxo, or anything else can be useful. It allows you to connect with people easily and casually. So the model is: “Seed the field”, “First help, then be helped”, and then “Use structured networking meetings to seek help”.

At no time in our lives are we able to “seed the field” than in our college days. Even after being out for a while, one can still recapture the “seeding”. I always thought “alumni” was a great way to setup a granfalloon — — strange idea. A very important concept in “job search”. You can use your “alumni” connection to create a granfalloon. That will allow you to know who needs help. Of course, know that you have to help. But that’s usually the easiest part. Then, after helping, you have a person ready to help you when you need it.

So, we have moved the problem back to “seed the field”. Does your school have a vibrant alumni society? Most schools have something. Unfortunately that “something” is organized around raising money for the school in the form of alumni donations. That doesn’t necessarily help the alumni. Services are all oriented to satisfy a different master. That’s really perfect for the person who wants to “seed the field”. A Yahoo or Google group, a free WordPress blog, or such can form the nucleus of an alumni news service. “Seeding this particular field” is a small effort in three areas: Identify the alumni in the news, collect alumni email addresses, and operate a small daily news cycle. Sounds like a lot of work, but it really isn’t today.

Google news has the ability to present links that satisfy the news requirement. Let say that an alumni of “Ye Olde University” want to “do” this. Dashing to the free, and unequaled wordpressdotcom site, this alum creates a blog called “TheGreatUnwashedAlumsOfYeOldeUniversity”. (Free!) Then, this alum goes to Google news and searches for “Ye Olde University”. This alum can then request email or an rss feed. Then, check the news about and for alumni. Copy news from the source to the blog and post. Zip over to Legacy, the obituary site, and do the same thing. You’re now a font of news and information for your fellow alums.

As time permits, you identify your fellow alumni. And, invite them to read your blog. Capture demographic info as you can in a spreadsheet or document. Name, Email, Class Year, DOB, Address, Phone, and other background data. Try to categorize their characteristics – doctor, lawyer, indian chief, teacher, finance, pharma, etc. etc. Geography. Organizations. Whatever you can. Finally be sure you ask them how you can help them? Setup a plan to “ping” them every so often, quarterly, but at least yearly. Use Facebook, LinkedIn, MySpace, Plaxo, Cardscan, or anything you can think of to find and connect. Each connect can be reported in your blog as an “update”. Note: Do NOT post email addresses, phone numbers, or street addresses in the blog. Spammers and scammers abound. Become the “Paul Revere” connector that Malcom Gadswell describes in his books. While there is a good reason not to post this information, it does allow you to be the “clearing house”. Just report that you heard from “Jones, Joe (Class of XYZ)” and some further information if you have it.

So, you now have a field being “seeded” for your future use.

Use this as input to “First help; then seek help”. Try to “help” everyone you can. Match needs with resources. Collect information about your fellow alums. It will snowball quickly. When time comes for you to ask for help, you’ll have a field of “plants” ready for harvest.

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SERVICE: Looking for a job?

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Job Track – A Free service from EasyWebSitesToday
Posted by: “Job Track”
Mon May 11, 2009 6:33 pm (PDT)

Are you looking for a job? Do you find yourselves applying for way more jobs than ever before? Are you finding yourselves, in a situation where they are calling you 3 months after you have applied for that dream job and you are trying hard to remember, which job is this guy talking about, what is the job description, what salary did I mention to them or that they mentioned to me and what was the resume I sent to them?

If you have answered yes to any one or more of these questions, if that is any consolation. know you are not alone,

The unemployment rate in the US is right now in double-digits and it is taking a very long time to land on a job.When the phone rings, you ask who the person on the other side is, and they start asking questions about you and the job you applied for. You don’t want to miss the call or ask her to call again later, just because you do not remember, which job this is, which resume you sent and other details. You want to be prepared, ready and be able to pull up the information exactly how they pull up your information when you call.

In short, you need to keep track of your job search, like never before and for this you need JobTrack from EasyWebSitesToday.

To help you keep track of your job search and also to be able to meet some the requirements from the Dept. of Labor, we introduce a tool called JobTrack <;.

This tool is meant to help you to be on top of your job search, by letting you know, “what are the top five jobs that I am pursuing”, “what does my calendar look like for this week, in terms of interviews, either phone, follow-up or face to face”. When you are on the phone with an interviewer, it critical to keep all the relevant information, all on the same page, including the Job Description, the targeted resume and cover letter, the name of the HR person or the hiring manager, the notes you had jotted down about this job and all such relevant information at your finger tips.

So go ahead and sign up for this free service JobTrack<;, and check it out for yourselves, today!

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I did. The sign up process isn’t friendly. So!

Not really ready for prime time, yet.

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JOBSEARCH: Learn to Network

Career Couch
You May Not Like It, but Learn to Network
Published: December 20, 2008

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Q. Everyone is saying that you need to network to find a new job. But you hate networking. Do you have to do it?

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As anyone I have coached will tell you, I’m a fan of Lucht’s formalized face-to-face networking. I see folk practicing “networking” without doing the proper preparation. Even worse, they don’t follow up.

Very frustrating.

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TECH PRODUCT: Kodak Frame gets an “NR” from a trusted blogger source  

Review: Kodak Easy Share Wireless Picture Frame
from Gadgets Page by Matthew Strebe

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Kodak EasyShare W1020 10-Inch Wireless Digital Frame at Amazon.comI purchased the Kodak Easy Share Wireless Picture Frame with a specific purpose in mind: I wanted to immediately transfer motion sensor triggered photos from my Panasonic network camera at my front door onto a screen up stairs so we could see who was at the door before going downstairs to answer it.

{Extraneous Deleted}

Unfortunately, the love ended pretty early for this frame. Without fail, the wireless frame detached from my wifi-network after about two hours and stopped displaying anything, refusing to reconnect to the network until it was disconnected from power and restarted. It always reconnected immediately, which indicates that the problem is with the frame, not with the network (none of my other wireless devices have this problem). This problem makes it impossible for me to recommend this wireless frame until a firmware update that correctly addresses reconnecting to the network automatically is available.

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This reminds me of the annoying “Continually Reconnect” to the home wifi network behavior that MCBA (Mac Book Air) exhibits.

(For which, I will be stopping by at the Apple Genius Bar next week to grouse about.)

I also rate anything that doesn’t work as “Not Recommended!”

Hopefully, if all bloggers pass this along, KODAK might get the message.

(But I doubt it. Business are tin eared! Look at their stock price and you can see the result!)

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