The Conversation – Articles (US)
Apple threatens to upend podcasting’s free, open architecture
by John Sullivan, Professor of Media and Communication, Muhlenberg College
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A medium that exploded due to the lack of institutional gatekeepers is now seeing big tech companies act like traditional media networks, signing popular hosts and shows to exclusive contracts. Of course, other publishers like Slate and Stitcher have offered subscriptions to their shows via their own websites and mobile apps. But the m
uch larger audience share of Apple Podcasts and Spotify has much greater potential to move the podcast ecosystem in the direction of premium paid content.
This presents a potential long-term threat to the free, open architecture of podcasting, though projects like The Podcast Index are aiming to preserve the medium as platform-agnostic.
One thing is for certain: Apple and Spotify have given us a glimpse of a podcasting future where the walled gardens of platform-exclusive, premium content become the norm.
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The Podcast Index are aiming to preserve the medium as platform-agnostic.
Guess that’s all that can save us from paywalls and the Apple Tax?