Consumers boycotts, which put power into the hands of people of even modest income and can lend a sense of “doing something” in the face of injustice, have a mixed track record. There have been some notable successes, such as consumer-led efforts to end apartheid in South Africa. But others, such as boycotts of the National Rifle Association and of Israel, have yielded little.
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Even though she didn’t see the results — like Moses unable to enter the Promised Land — she did it!
Never give up.