INTERESTING: Well we’ll see on Saint P’s day how many “clean lifers” there are?

FROM THE WALL STREET JOURNAL “The 10-Point”

*** begin quote ***

Clean Living 

They drink less alcohol, eat more vegetables and less meat, meditate often, enjoy knitting and make their own pour-over coffee. Meet the “clean lifers,” the young adults who revel in dodging the indulgences of their elders. These typically educated 20-to-29-year-olds pursue healthy living as a way of asserting control and finding comfort in an unstable world, says one market-research analyst, whose company identified the trend as one of the top 10 emerging forces shaping consumer behavior. That has led product makers to target young adults who aspire to moderation but still might want to buy a beer, brownie pan or a packaged salad. Having grown up during the recession, many of these 20-somethings pursue healthful living as a way to find balance amid the global uncertainty that continues today.

*** end quote ***

I’ll be watch the press for the usual signs of excess.

# – # – # – # – #

Please leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: