https://en.wikipedia.org/wiki/Paradigm
In science and philosophy, a paradigm /ˈpærədaɪm/ is a distinct set of concepts or thought patterns, including theories, research methods, postulates, and standards for what constitutes legitimate contributions to a field.
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https://www.atlasobscura.com/articles/circles-food-drink-sweetness-roundness
The Power of Circles in Food and Drink
Humans consistently associate roundness with sweetness.
BY PAULA MEJIA JANUARY 18, 2018
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A plate’s shape might be a subliminal factor in your eating experience, but it’s a significant one. Its design strongly influences how sweet or bitter we perceive a dish to be. Independent research has shown that you’re far more likely to associate sweetness with food served on round versus angular plates, whether it’s cheesecakeor beetroots. A 2017 Australian study even revealed that people drinking beer from a glass with curved sides reported it to taste both fruitier and more intense.
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Wow that’s a kick in the head. We’re fooling ourselves unbeknownst to us. Argh!
So, what else don’t we realize?
Time for a paradigm shift. (“shared preconceptions, made prior to – and conditioning – the collection of evidence”)
Argh! Argh!
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Reinke Faces Life 