FUN: A Hug From Taylor Swift

A Hug From Taylor Swift Part 1

A Hug From Taylor Swift Part 2

A Hug From Taylor Swift Part 3

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There is so much to learn from this whole “thing”; it’s stunning.

Biggest thing is that Taylor Swift has a natural sense of “playfulness”. For a super star to play along with the gag is impressive. I’m sure that her marketing people thought of this as a marketing bonanza.

It demonstrates that principle of intention. That is that everything begins with an intention.

Clearly, they never knew how it was going to work out, but they defined the end state and pursued it.

The joy of both the guys and the star. It’s obvious and palpable.

Leaders create their reality.

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