FROM ERN
Strategic Recruiting
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The problem with the term “Human Capital” is that it perpetuates the notion that human beings are interchangeable anonymous widgets. People who are treated as if they were capital, start to behave like capital. They move to the source of the highest return as quickly as possible without regard to loyalty.
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Loyalty? You have to be kidding me. This goes back to the paradigm of “managing things; leading people”. There’s no loyalty today in any industry. It’s not about being crass materialists. It IS about “reciprocity”. Treat me like that “human capital” and I’ll treat you similarly.
Forewarned is forearmed!
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Reinke Faces Life 