http://www.lewrockwell.com/north/north524.html
Misunderstanding Higher Education
by Gary North
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WRITE YOUR WAY IN
If you are not good enough to write your way into your calling, then you need to read more. Then you need to write more.
Start a blog. It’s free. Start here.
You can create a website after you have mastered blogging.
Begin with posting book reviews. Then, after a hundred or two hundred published book reviews, start writing annotated bibliographies.
Once you have put a large number of reviews on-line, start specializing in one topic. Create another blog site. Keep up to date with whatever is going on inside this field. Do handy summaries of the latest publications.
Save readers time. People want to save time. They want others to do their leg work for them. Word will get out if you’re any good.
Then write a book. It need not be creative. It can merely introduce newcomers to a field. Post it on your blog site for free in PDF format.
Make copies available in printed format by using Print on Demand technology. If you can get sales, a third-party publisher may pick it up.
The book becomes a calling card in your career plan.
Then write another. Write enough books in a field, and you will establish your reputation. Even self-published books are impressive to a prospective employer.
Add CD-ROMs, screencasts on YouTube, and DVDs.
This was how I made my reputation. I started writing for The Freeman magazine and a dozen other magazines to put myself through graduate school. My Freeman articles got me my first full-time job: at the Foundation for Economic Education, which published The Freeman.
My Ph.D. degree got me nothing. I never had a single job offer based on my degree. I even wrote my way into the one full-time academic job I ever had. It was in a different field from my degree.
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Here’s a road map that really makes sense. I’d recommend the strategy to all the complacent “paycheck drawers” out there. Use your “breathing room” to “become” a recognized expert. It can’t hurt.
As a side note: I still remember the one fellow who interviewed with me for a job and left me a copy of his book on the topic we were looking for help with. He didn’t take our offer; he took a much higher one. I have never forgotten the impact of that tactic. I’m planning to use it next time I am out. I hope to have 4 choices by the time the axe falls. AND, it always does.