Posted by
Phoebe Bain
Aug 23, 2024
‘Buy one, get one free’ is often a clever way to get you to spend more money
*** begin quote ***
One Burger King diner recently saw the price of her $2.16 sandwich rise to $3.19 per sandwich when she used a buy-one-get-one-free (or BOGO) coupon. Naturally, she became suspicious about how good a deal BOGO really is. This video explains why BOGO deals are a way for companies to get you to spend more money, rather than less.
*** end quote ***
Yeah, look at the prices carefully. Most consumers don’t.
My wife buys BOGOs, but only of the stuff we use. Otherwise, just ignore.
In case where I’ve been to the store, you can sometimes, if the clerks are lazy, see th old price under the BOGO sign. From this unstatistical (a derived adjective) observational study, you’re usually getting 50% off the second item while paying full price for the first one.
Again, if it’s something you use anyway, with enough shelf life to last until you use it, then it’s a “bargain”. Otherwise, you’re just a sucker.
Like the beer distributors send pretty young girls to give “free samples” to get you to try “their” brand. The bar owner raises the prices a buck or two to get some more money from the distributors and any suckers who buy another to keep the girls talking to them.
Sigh!
— 30 —
Posted by reinkefj 
