FROM THE WALL STREET JOURNAL “The 10-Point”
Real Food, Virtual Restaurants
If you have ever ordered a burrito through a food-delivery app, you may have been the patron of a virtual restaurant. No, it doesn’t require a VR headset, and the food is quite real. What makes these new restaurants virtual is that you find them only online. Tucked inside industrial parks, commissary kitchens and refitted basements in cities such as New York, Chicago and San Jose, these restaurants have no dining room, no wait staff, no takeout window or sign. Many don’t take orders over the phone and are accessible only through online services such as Grubhub, DoorDash or Postmates. With their low overhead, virtual restaurants avoid the capital-intensive model that kills 60% of new restaurants in their first five years.
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WOW!
That’s an interesting strategy to be in “food”.
I wonder if they can wipe the kitchens out of restaurants.
Hmmm?
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Reinke Faces Life 