http://blog.pmarca.com/2007/07/eleven-lessons-.html
Eleven lessons learned about blogging, so far
* Marc Andreessen
* Jul 10, 2007
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Fifth, writing a blog is way easier than writing a magazine article, a published paper, or a book — but provides many of the same benefits.
I think it’s an application of the 80/20 rule — for 20% of the effort (writing a blog post but not editing and refining it the quality level required of a magazine article, a published paper, or a book), you get 80% of the benefit (your thoughts are made available to interested people very broadly).
Arguably blogging is better because the distribution of a blog can be even broader than a magazine article, a published paper, or a book, at least in cases where the article/paper/book is restricted by a publisher to a limited readership base.
This of course assumes that you’re not trying to make a living writing magazine articles or books, or you’re not trying to get tenure as a professor by publishing peer-reviewed research papers.
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Clearly, a blog is a light weight way to update your web pages quickly. Stale content on a web page is the kiss of death. Blogs are really nothing more than a web page with content rolling out like “toilet paper”. (A deliberately chosen metaphor.)
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