FROM AN EMAIL EXCHANGE WITH A NEW TURKEY
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Your resume is NOT your UVP.
The resume is an expression of your Unique Sales Proposition.
I believe that your UVP is a distillation of your elevator speech. It’s what you can uniquely do that is of value to you, and someone who will pay you.
For example, my UVP is that “I solve complex technical and business problems in large scale IT infrastructures.” That’s not on any resume, but that’s the message.
See the diff? (welcome to the big turkey’s vision of the world).
I like seekers to have one simple declarative sentence.
In marketing they teach product should “own a word”. Volvo safety. Cheerios Ohhs. Goodyear tires. Goodrich not-Goodyear. You get the idea. In jobsearch, I teach seekers to have at least one sentence that expresses their value to anyone.
In TurkeyLand, the process goes:
- First you discover all / most / some of your Value Propositions. (I have pages of them; blogging ain’t one of them!)
- Then, you refine them to UNIQUE VPs (i.e., Anyone can flip burgers).
- Then, you sort them by how marketable they are, how saleable they are (note there is a BIG difference), and/or how interesting they are to you.
- You, then, develop how you “market” / “sell” it (i.e., find the target audience & the sales proposition).
- Finally, you develop the collateral material like resumes and cover letters and other stuff that support the USP.
OK, that’s how it is done in “turkey land”. In the real world, how do you do it?
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I cleaned it up for general consumption, but that was the thrust.
Reinke Faces Life 