https://www.fark.com/comments/14032190/Fark-NotNewsletter-The-newest-trend-on-internet
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So apparently there’s a “new” “trend” called “digital campfires.” Harvard Business Review wrote about it back in 2020, Deloitte picked it up recently, and now every marketing consultancy on the planet is releasing breathless reports about how the future of the internet is small, gated, high-trust communities where people actually know each other instead of screaming into the algorithmic void. The metric of success has shifted from “reach” to “resonance,” they say. A million followers is worth less than a thousand active participants.
Sound familiar?
The basic idea is that people are abandoning the public town square of social media, which is now roughly 51% bots anyway per a report that dropped last week, and returning to niche forums where the signal-to-noise ratio is actually managed by humans who give a damn.
Discord just crossed 200 million monthly active users, and 90% of all activity on the platform happens in small servers. Ninety percent of their private servers have fewer than 15 members. The guy who co-founded it literally said the small servers are where people “developed true connections and belonging.”
So on the one hand you have the open internet turning into a bot farm, and on the other hand you have humans quietly migrating to smaller spaces where they can verify that the person they’re talking to has a pulse. Consultants are calling it “the Great Fragmentation” and charging six figures for the insight.
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Interesting that the Great Fragmentation is occurring to the internet?
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Posted by reinkefj 
Reinke Faces Life 