Several Factors Contribute to NBC’s Lower Olympic Ratings
by AP — 8 Feb 2022
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In the case of ratings, though, topping that has meant producing record lows.
Through the first four nights of competition, NBC is on track for the lowest-rated Winter Games in history. Friday night’s coverage on NBC, USA Network and Peacock averaged 12.8 million viewers, significantly down from the 27.8 million average in Pyeongchang four years ago.
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I, for one, ain’t watching and I guess others aren’t either.
China should NOT be rewarded for its bad behavior.