PRODUCTIVITY: Roles for meetings

A tip for effective meetings: Always be capturing
Joshua Porter/Director of UX, HubSpot

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At HubSpot, we recently did a product design sprint with the Google Ventures Design Studio. It was a great experience, not only to work alongside a team of highly accomplished designers, but to observe their design process and how they proceed through a project.

Our design team learned a lot from Google Ventures. We learned about designing quickly. We learned about keeping laser focus on the goals of a project. We learned about keeping the scope as small as possible (but no smaller). But one of the most powerful things we learned was a simple lesson that applies to way more than design: Always be capturing.

“Always be capturing” is about the habit of continuously recording the value from your conversation. For example: If you’re talking about a new concept, you should be sketching it as you talk so your team has a shared understanding and an artifact of the conversation.

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I’ve tried … …

(“NO! … Try not! … Do or do not… there is no try.” (To do it justice, you must say the word try with all the revulsion and disgust you can put on it. Like you were talking about a rapist, a child murderer, or a politician!) — Yoda (Fictional character from George Lucas’s “Star Wars” movie)

… … to change the culture about meetings!

I might as well be speaking Greek — scrums, huddles, meetings — to redefine the bad behavior.

“Camp fires” where everyone sits around and tells stories and departs with no “totem poles” erected to memorialize anything.


Amazing how undisciplined modern corporations are and then they are surprised when they gon’t get the results that they want.


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