Wall Street Journal
Tuesday 20 Oct 09
Page A1 and A18
(behind a paywall)
Has an article about selling things to the poor at prices they can afford.
Here’s two of the products.
http://www.instructables.com/community/Oorja-Stove-taking-off-in-India/ $28
http://www.naaptol.com/brands/WO-Brands-W77O-Brands-shopping-W139O/Godrej/Refrigerators.html $70
“Marketing ice to eskimos”?
Here are companies making stuff for poor people.
Since we in the good old US of A are poor, (just look at the dollar), maybe someone should be doing this here?
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