12:01am GMT 28/01/2007
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What Bratz dolls are both contributing to and feeding on is a culture in which girls play at being ‘sassy’ – the toy industry’s euphemism for sexy – and discard traditional toys at a younger age.
Toy marketers now invoke a phenomenon called KGOY – kids getting older younger – and talk about it as though it were a fact of life over which they have no control, rather than one which they have largely created.
Scothon says, ‘Kids are exposed to more things at earlier ages. Their scope of reference is wider. Their exposure to media is greater.’ Larian tells me, ‘Little girls are much more sophisticated now than they used to be.’
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Maybe I’m just an old fart — I use the descriptor FOWG often — but I see little girls dressed like sluts.
Sorry, it’s neither cute nor attractive. But then, I’m a FOWG!
Parents should be ashamed at what they have allowed to happen.
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