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It seems that “advertising”, especially to the inet or to the high value execs, is ineffective at best and a negative at worst. Advertisers are seen as the equal of used car salesmen.
Cute doesn’t cut it.
If anything, the expert’s blog, with the built in reputation of that person, cuts to the head of the line in the buyer or exec’s perception.
That’s why you are seeing the A-list bloggers getting tremendous support from businesses. Enough support to pay like a full time job. It’s like the guide role on a safari.
I think that is how the model is morphing right under everyone’s nose. Traditional ads are less effective; bloggers are guiding the conversation.
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I’d like to think that I have some influence. How’s that for self-delusion?
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Reinke Faces Life 