Lars Hinrichs
Open Business Club GmbH, openBC, Xing openBC to become XING 28/09/2006, 3:42 pm
Dear member,
I would like to personally inform you about major changes to the openBC brand in the near future. The openBC platform will be re-launched by the end of the year with a new design and a new brand name:
Why XING?
Our community has evolved immensely since it was first formed and has expanded well beyond the realms of a “Business Club”. Whilst entrepreneurs and business people still make up a valuable and valued part of the network, they have been joined by a diverse spectrum of professionals from all industries and backgrounds – from scientists and creatives through to academics.
Members also network on the platform in 16 languages, so we needed a brand image that carries meaning in different cultures around the globe. XING meets this requirement. The name XING is cosmopolitan, innovative and unique – all qualities that reflect our community.
What will change on the platform?
The Website has been re-designed with maximum user-friendliness in mind, making it simpler for you to navigate and use the interface. And I can assure you: All of your openBC personal data will remain secure and unaltered, and all the networking features you have come to value on openBC will be part of XING – with many new features ahead!
The XING Website will be launched in the fourth quarter. You can already visit www.xing.com to gain an impression of the new brand and preview the new, improved interface.
I would like to take this opportunity to thank you for being a part of the community and wish you continued success and enjoyment from your network on XING.
Best Wishes,
Lars Hinrichs
Founder and CEO, Open Business Club GmbH
Reinke Faces Life 