Sure. When I solicit endorsements, I usually prompt people with my “unique value proposition” and some thoughts about what I think they might think. Has to be done gently, but it helps people. And it gets what I am trying to accomplish across.

So for example, if you are trying to sell the value proposition “managing tech info into effective and efficient projects” then I’d talk about a technical project. If on the other hand, you are trying to sell the “ensuring that projects are achievable as well as effective and efficient”, I’d talk about “doing something hard for the business with the added global complications”.

So what are you trying to sell and what should we use as the example? It’s only 400 characters so we have to get it crisp as well as right.