Acquisition sends thousands of Whistle pet trackers to IoT graveyard
- Whistle pet monitors will stop working on August 31.
Scharon Harding – Jul 29, 2025 1:38 PM |
*** begin quote ***
Whistle pet trackers are headed to the Internet of Things (IoT) graveyard. After releasing its first product in 2013, the Seattle-based Whistle has just been acquired by a competitor that has decided to brick all of Whistle’s smart GPS and activity monitors.
Tractive, an Austrian company that has also been selling Internet-connected GPS trackers for pets since 2013, on Monday announced its acquisition of Whistle from Mars Petcare, as spotted by The Verge. Mars Petcare is the pet food subsidiary of Mars Inc (which also makes candies like M&M’s), and it acquired Whistle in 2016 for $117 million.
*** end quote ***
Where is the “consumer protection”? I won’t be buying M&M’s anytime soon. This is a complete betrayal of loyal customers.
Wonder if we will see any litigation as a result?
Anyone wonder what the Gooferment at any level is stepping up to enforce Customer’s interests?
If not, why are they there?
Argh!
Google Graveyard, AT&T Ashcan, Amazon depreciation, … … or <synonym for the act of procreation> you! … … shrinkflation.
As they say on Wall Street, there is always a “counter party risk”. Or in layman’s terms: “Life time guarantee — but whose lifetime?”
— 30 —
Posted by reinkefj 
Reinke Faces Life 