CLOUD: Google is “soulless” as is Apple, Microsoft, and other Big Tech

Friday, January 23, 2026

https://www.androidauthority.com/google-one-deal-insult-illegal-3632009/

This Google One deal is a calculated insult if you ask me
It’s a loyalty tax we all have to pay.
By https://www.androidauthority.com/author/mitjarutnik/

<< EDITOR ADDED DATE 2026-01-15>>

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However, Google is no ordinary company, and it knows it. Its strategy is simple: lure users in with promos, get them hooked on the service, entrench them in the ecosystem, and then hike up the price. Google knows that once your Gmail is at capacity and you have terabytes of photos and videos stored in its cloud service, the costs of switching are too high for most people to bear. The technical pain of migrating data to a new provider is a larger hurdle than the financial pain of a price hike. It’s a brilliant business move, but it’s predatory, and it’s exactly why Big Tech feels so soulless.

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Well, I, for one, am planning to move to a NAS (Network Attached Storage) and reduce my dependence upon the Cloud.

I’m also planning to leave the Apple “Walled Garden” and Google “ecosystem”.  

I cleaning up all the shoulda, coulda, and woulda projects!

“Making a list; checking it twice; gonna find out who’s naughty and nice.”

Argh!

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