Kellogg’s ridiculed for drastic efforts to hide shrinkflation: ‘Just laughing at us’
By Tilly Armstrong Assistant Consumer Editor For Dailymail.Com
Published: 08:36 EDT, 28 October 2024 | Updated: 12:09 EDT, 28 October 2024
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Kellogg’s is resorting to ‘deceptive’ ways to distract shoppers from its shrinkflation tactics.
A photo shared on Reddit highlights how the brand has made its family-size Special K box taller – while actually reducing the amount of cereal inside.
Shrinkflation is when products shrink in size or quantity while the price remains the same or even increases.
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Unlike “price gouging” that I approve of, “shrinkflation” IMHO is a deceptive trade practice designed to fool “We, The Sheeple”. As such, it should be actionable. Companies should not be permitted to defraud the consumer this way. (Other ways may be permissible?)
At the very least, the FTC should force them to rebrand their packaging.
Maybe as punishment, they should be required to put a “shrinkflation” notice prominently.
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