LINKEDIN: Reaching out to your LinkedIn contacts

FROM A LINKEDIN QUESTION, MY ANSWER:

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I recently started a new job. How can I send an update message in to all of my LinkedIn connections letting them know?

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I’d suggest going the extra mile and send each person a personalized email.

It can be identical in content but you’ll find that individual messages get through spam filter easier.

Also, if by chance a email address is out of date — not likely that would ever happen with LinkedIn-ites — my current number of bum address is 7% — you’ll have some personalized text to resolve it. Sometimes bounces don’t really give you enough to go on.

You can even repay the Universe for your good fortune by asking if they need you help.

If you use Microsoft Word, Exce, and Outlook, it’s pretty easy to do a merge. I download LinkedIn contacts into an XLS sheet. Spruce up the name field. Create a message in Word. Then run a merge. It’ll stuff them in your Outlook email outbox and they ship out on the next send receive.

All pretty easy to do.

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