TECH: GOOGLE SEARCH has a strategic flaw

When I went to look up an obit for a fellow alum, I wanted to find the funeral home’s site and see what it had to say. You can’t do it.

You get overwhelmed with sites that have stories that use their name, as well as, what I will call scraper sites that have created “listings”. Those so called listings don’t point to the underlying real site.

Hmmm?

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