I received an email from FTL about their auction.

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—–Original Message—–
From: FTL-Updates@googlegroups.com
Sent: Thursday, October 19, 2006 10:10 AM
To: FTL-Updates
Subject: [FTL-Updates] Just over 90 mins left!

Wow… someone might just walk away with 1,000 guaranteed impressions of their printed ad on the backside of the upcoming bumpersticker for less than $27. That’s the current price of the FTL auction. That’s less than three cents per impression for a direct mail campaign that would normally cost hundreds if not over a thousand dollars!

If you were thinking about bidding, now is the time. Don’t miss out:

http://auction.freetalklive.com

Thanks for listening,
Ian

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On a lark, I bid. (I was not even sure what I’d have put on it. Probably “IluvFTL?”. ;-) I was immediately outbid by someone else’s maximum bid. Interesting concept. So by doing nothing, I got you more money. Strange. Like a poker game? Except if you bluff, and your opponent raises, you get to keep your chips. Weird. Strange. Unsettling.