JOBSEARCH: More explanation of UVP and USP

baby turkey> What do you think of a career in information security it seems like that’s were all the money is these days

fat old white guy injineer> depends upon what you want to be when you grow up

baby turkey> U lost me there?

fat old white guy injineer> …

<<< snip of my response>>>

Strategically, I believe the model of “employment” for your generation is to have (a) multiple streams of income — we can discuss at that length what that means; (b) one or more web based businesses <your ‘store’ is always open>; and (c) ruthless financial management <no short term “bad” debt, a manageable amount of “good” long term debt, holding such financial assets as is consistent with your age and sufficient with your plans; and (d) a WRITTEN set of plans that map out your “needs, wants, and desires”.

Tactically, imho, your plans should capitalize on your excellent english language skills and your XXXXXX heritage. Unfortunately, I think you have a broad streak of what I’ll call “gold watch” thinking. You value yourself in terms of your salaried employment. That’s what I call the “gold watch” trap. People, especially ALL the fat old white guy turkeys I have counseled, share that delusion. Rarely do the goals of employer and employee align. Employees are fooled into thinking the employment relationships are more than they are (i.e., a value exchange). Specifically, an employee created value for the employer and retains some of that value as compensation. Continued creation; continued employment. What the employees are deluded into thinking is that the motivations of employee and employer are tightly coupled. The employee believes that as long as a “good job” is done that paycheck will keep coming in. When, in fact, the “good job done” is almost irrelevant. External forces, internal forces, changing marketplaces, changing priorities, results, and sometimes whims mean more to the “value exchange” than a “good job”. Even a “well done” one.

Does that make sense to you?

So how do you action that?

Focus on your value equation. Focus on your plans. Focus on YOUR results.

The XXXXX slant is part of your Unique Value Propositions (value created and value retained). And, your Unique Sales Propositions (how do I communicate that to others).

<<< perhaps to be continued >>>

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