JOBSEARCH: An oldie but a goodie

Surf over to my “turkey farm” and review some of the key points. Regardless of why you have been out of the workforce, you have a “unique value proposition” to express. You can unlock same value for some one. If you can’t, what are you selling? You have to find out what that value is. Then, you craft a “unique sales proposition” (i.e., how do I get someone to hire me). Then, you build a resume and cover letter to that purpose.

I counsel “turkeys” (i.e., people who have gotten the axe from their employer). I’ve been axed several times. After the first time, it should NOT hurt. And, it certainly shouldn’t be a surprise. Happens to everyone. If it doesn’t then you’re playing your cards to tight to the vest.

Your letter and resume have to tell a story. They have to initiate a conversation. You want them to make the reader pick up the phone and say “how did you do that? can you do it for me?”.

It’s hard work. The hardest you’ll ever do. But, you’ll be motivated because you’re working for yourself.

I’ll close with one story. An “old” turkey (i.e., one who has been out of work for a “long” time) was sent to me for “help”. So, I looked at his resume with a three year hole in it. I naturally inquired, in my blunt cavalier injineer way, “been in jail?”. Mind you this was the resume he was sending out and didn’t understand why no response. He said “no, i was caring for my dying wife”. My jaw dropped to the floor.

He wasn’t telling his story. We fashioned a “job entry” that said something like “Care Giver, Medical Treatment Assistant, and Medical Billing Expert” with three bullet points. Recruiters hate holes in time lines; they suspect you’ve been in jail or worse off having the fun that they are not having. Any way, this turkey had a senior level IT job in an HR department working on their benefits billing systems in less than five weeks.

All I did was get him to tell his story. All you have to do is to tell yours. AND, express what you are going to do for the reader.

Good luck,
fjohn
just a big old fat turkey hisself

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